We are seeking a talented and experienced Brand Manager to join our marketing and advertising team. As a Brand Manager, you will be responsible for developing and implementing strategic plans to build and maintain brand equity. You will work closely with cross-functional teams to ensure the brand message is consistent and aligned with company goals.

Your main objective will be to enhance brand awareness and drive customer loyalty. You will have the opportunity to work on a diverse portfolio of brands, creating and executing campaigns that resonate with target audiences. This role requires a keen eye for detail, a creative mindset, and strong analytical skills.

Responsibilities

• Develop and implement brand strategies to meet business objectives
• Conduct market research to understand target audience and industry trends
• Create and execute brand marketing campaigns across various channels
• Collaborate with the creative team to develop brand assets and marketing materials
• Monitor and analyze brand performance metrics, making data-driven recommendations for improvement
• Manage brand budgets and ensure cost-effective marketing activities
• Build strong relationships with external partners, including agencies and vendors
• Conduct competitor analysis to identify opportunities and challenges in the marketplace

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience as a Brand Manager or similar role
• Strong understanding of marketing principles and brand management
• Excellent communication and presentation skills
• Creative thinker with the ability to translate business objectives into compelling brand messaging
• Strong project management and organizational skills
• Proficiency in digital marketing platforms and tools
• Knowledge of the marketing and advertising industry